Communication Toolkit for environmental NGOs
Publié le 7 October 2026In our conversations, several partner organisations shared the same observation: communicating well about your work takes skills that are not always easy to find locally. Here is a selection of free resources to help you progress at your own pace, on your own or as a team.
| 1. |
Learning and building your communication strategy
Before producing anything, be clear on why and for whom you are communicating
|
Good communication starts with a plan, not a post. These resources help you lay the groundwork (objectives, audiences, key messages) before moving on to production.
Nonprofit Communications Planning (playlist)EN
Associathèque: communication for associationsFR
HelloAsso — Building your communication plan: the 4 essential stepsFR
HelloAsso — Communication and PR for environmental associations (playlist)FR
Practical guide to external communication — PPIENFR
CEPF — Communicating for conservationEN
| 2. |
Creating content: field photos and videos
Capturing images that show your work
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No professional equipment needed: a smartphone, a lightweight microphone and a few framing tips are often enough to produce usable images.
How to take great project photosEN
IJNET — Mobile journalism toolkitEN
| 3. |
Making the most of your content: visuals, presentations, results
Turning your images and data into materials that engage
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Once you have your content, the next step is to shape it: visuals, presentations, edits, and turning a project result into a clear message for your audiences.
Associathèque — Social mediaFR
An overview of formats that work well for conservation organisations, to adapt to your own context.
| Post type | Content idea | Inspiration |
|---|---|---|
| Camera trap | Film yourself discovering the footage to capture genuine reactions | Example 1, Example 2 |
| Camera trap | Showcase one particular species | Example |
| Camera trap | Show animal behaviour (e.g. elephants learning to avoid villages and plantations) | Example |
| Energy project | Explain the link with wildlife and put a face to the project | Example |
| Community-based conservation | Illustrate the complexity and diversity of conservation work, between nature and local communities | Example |
| Conservation & nature-based solutions | Trend “what I see / what I photograph” format: what you see (a forest) / what they created (hedges planted to reduce human-wildlife conflict) | Example |
| Ecotourism | Talk about failures, successes, lessons learned and adjustments | — |
| Results | Slide 1: a key figure, then what it really represents (e.g. 200 ha restored → x households supported, x women trained) | — |
| Methods | NO vs YES: creating a protected area by preventing local residents from living or working there / vs / involving local residents in conservation by listening to their concerns and offering sustainable alternative livelihoods | — |
| Programme/project explained | A punchy hook on the image to make people want to read the caption | Example |
| Any topic | Post styled as a news article | Example |
| 4. |
Going further: media relations and collaborations
Reaching beyond your own network and growing your influence
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To gain visibility, it helps to build collaborations and nurture your media relations. Don’t hesitate to reach out to general-interest media or content creators, even outside the conservation sector: they can raise awareness among audiences not yet engaged and amplify the impact of your message.
Here is a selection of media outlets and content creators active in Africa, across all sectors, to approach for collaborations or to share your content:
| Name | Topic | Country | Audience | Contact |
|---|---|---|---|---|
| @lesateliersdeiba | Food | Senegal | Insta 142k · FB 293k | Insta, FB |
| @ayana_webzine | Leading committed media outlet for women in Africa and the diaspora | Global | Insta 122k · FB 252k | Insta, FB |
| @amie_kouame | Entrepreneur (Forbes Africa, 30 under 30) | Côte d’Ivoire | Insta 32.5k | Insta |
| @fakhry_nader | Founder of Le Média Positif Afrique | Côte d’Ivoire | Insta 85.6k · FB 346k | Insta, FB |
| Radio de la Paix | Radio | Côte d’Ivoire | FB 12k | info@radiodelapaix.ci (+225) 27 20 20 24 90 |
| Le Média Positif Afrique | Digital media | Global | Insta 213k · FB 126k | nader@lemediapositif.com |
| Brut Afrique | Digital media | Global | Insta 1.1M · FB 3.3M | Website |
| Environnement + | Digital media | DRC | — | environnementplus4@gmail.com |
| ZOA Afrique | Digital media | Global | Insta 22k · FB 180k | (+221) 78 962 04 81 |
| Mongabay Afrique | Digital media | Global | Insta 2k · FB 7.3k | Editor-in-chief: Juliette Chap |
Note: to track your statistics (Facebook, Instagram, LinkedIn, YouTube), you don’t need any extra tools: each platform already offers a free dashboard directly in the app.